MATRIX FOR CASARTE SHOPS
with Polis s.r.l.
Chinese household appliance producer Haier created Casarte, a luxury brand whose products are inspired by Italian design.
In order to launch Casarte on the Chinese market, it was necessary to outline a guide-project that could be applied to all new franchised shops.
The proposal consists of an internal shell that wraps, gives light and displays the Casarte products.
That architectural organism is regardless of the shape of the store that hosts it so its configuration will adapt itself to the pre-existing space preserving its formal character and its colours.
Some shops in China have already been set up following this concept.