Restyling in the University of Milan
Milano - Milan Bicocca University
Detailed project and works direction
with Poliedro Studio - Photo: Paolo Poce
The Bar U6 is located near the grat hall of the University of Milano Bicocca, and it is the main bar-restaurant of the University. Its elaboration is part of a broader and more articulated study that aims to create a new brand identity called Bicocca Life through a design process that researches, identifies and applies some fundamental elements as guidelines.
Bicocca Life is an internal branding project born to develop a greater sense of community between the university staff and students.The restyling of the new Bar U6 applies and optimizes the identification criteria already tested in the previous university restyling projects (canteen in U18 and entrance hall in U8).
The architectural elements, which blend together the existing space and the furniture, are based on a modular system that is adapted, from time to time, to the the different areas and identifies the different environments.
The oak laminate, the steel and the glass mixed with the colored surfaces of red, white and anthracite gray are a sophisticated and elegant choice but, at the same time, they are extremely simple and natural components.
The space is characterized by the furnishing elements that define not only the different functions but contribute, above all, to model a welcoming and flexible spaces suitable to the communication, the integration and the studio in addition to the main bar-services of consumption of breakfasts, meals and snacks.
The same elements, in an alternation of full and voids, identify the additional complementary functions, such as the showcases for the display of the new University merchandising or the shelves for the bookcrossing.
The visual communication is simple and minimal and offers an immediate impact. Actually it is composed by some elements belonging to the Bicocca Life system. For giving heart and words to the bar, a texture has been created from the faces of famous people whose studies represent the disciplines taught in the various departements of the University.